Rodolfo Abaldonado Jr.
Rodolfo Abaldonado Jr. is President of Footwork Production, Inc. managing corporate operations and strategic planning.
Rodolfo is a seasoned and award winning professional that has a successful track record in building brand awareness to increase revenues and customer loyalty for several Fortune 500 companies. He’s effectively built relationships with business partners, key decision makers, and direct reports providing a clear channel of communication to ensure proper strategic execution.
Ronnie Abaldonado is a highly respected and decorated B-boy veteran who in his VP role is responsible for maintaining talent relations and is the eyes, ears and pulse of B-boy community.
Ronnie travels the world representing Las Vegas, his dance crews and his passion. In 2008 Ronnie’s Super Cr3w won the second season of America’s Best Dance Crew escalating his their status to enormous mainstream popularity. His talent and success has allowed him to become a spokesperson for Braun, be represented by Red Bull and perform with the JabbaWockeeZ in Las Vegas at the Luxor.
Marvin Lucas as Footwork’s Creative Director designs our brand image across all of our marketing platforms.
Marvski Design is an independent graphic design studio founded in 2001 by Marvin Lucas. MD specializes in graphic design, editorial design and illustration. MD has been recognized by numerous awards and publications locally and abroad.
As the Production Director, JP brings over five years of live event production experience to the table. He inspires to introduce live B-Boy events into mainstream entertainment.
J.P. Franco has worked in the video production industry for over 12 years. In 2005, J.P. started ProWerks Media Group. ProWerks now provides video production services worldwide. He continues to work with companies such as FOX, NBC Universal, Viacom, Sony, Walt Disney, Billboard and Zuffa. J.P. expanded his network in 2013 with Footwork Production. Branding B-Boys as athletes and Breaking as a sport.
Arnold Lopez maintains brand consistency for Footwork Production and bboycalendar.com. Arnold ensures both websites are current, using the latest web technologies and following strict semantic web guidelines. Arnold also manages email blasts and social media marketing.
Arnold has a 12 year background in visual communications. He has worked at an incorporating firm, software security company and currently employed with one of the top global leading vacation ownership companies.
Partner Relations Manager
Mark Morales manages vendor relations, event partners, and the e-commerce channel
His background and skills included working in the hospitality industry for major companies in Las Vegas. Most notable properties include Caesars Palace, the Venetian, and the MGM Grand. Mark also has a creative side where he has trained and performed with several local hip-hop and bboy dance teams. With these teams, he has participated in exhibitions, performances, and charity work. Some dance crews he had the honor of being associated with include: Renaissance Crew, Formality, Meccamee, G.o.o.d. Crew and Full Force.